Want to bring a big transformation to your career?
Delivering client projects until three in the morning, only to wake up early the next day. Reaching out to new clients, checking emails, actively marketing on social media platforms, and completing existing client projects – this is the daily routine for most freelancers. They handle everything from client hunting to order completion, marketing, client communication, and more.
After working this way for a long time, the inevitable problem arises: suddenly feeling demotivated, thinking, “I’m taking on too much pressure.” This leads to continuous burnout, resulting in decreased productivity, irregularity, procrastination, and a drop in service quality.
Now, you might say, “This is the life of a freelancer. If you want to freelance, you have to survive this way.” Is that really true? What if I told you about a profitable business model where you can generate several times more revenue with much less effort than regular freelancing? Would you believe me?
I’m not kidding. Drop servicing is a business model where you can make a good profit with low effort. This business model is quite popular worldwide. I have been following this business model for several years now, so I can guarantee that if you follow the right process, you can definitely succeed in drop servicing. This e-book will teach you everything about drop servicing from A to Z. So, if you want to bring a massive transformation to your freelancing career, this e-book will be very useful for you. Let’s get started –
What is Drop Servicing?
In simple terms, drop servicing is taking service orders from clients and outsourcing them to skilled freelancers to deliver to the clients on time. In this business, you first find clients interested in taking a service, take an order from them for a specific remuneration, and then hire someone to complete the work at a lower rate than the remuneration. This is how the business makes a profit. The person who finds clients and hires someone to complete the project is called a drop servicer.
Let me explain with a small example. Suppose you are a freelancer. Now, a client orders a service worth $500 from you, which needs to be delivered in a very short time. If you try to do all the work yourself, it would be very difficult.
Why? Because generating ideas takes time, and completing the work in a short period is very stressful. Now, if you do drop servicing and get the work done by a freelancer for $200, you can deliver the client’s project on time and make a $300 profit with minimal effort.
The benefit of drop servicing lies here. You don’t have to do the client’s work yourself. Instead, your job is to find potential clients from various sources like cold emails or social media platforms, reach out to them, influence them to take your service innovatively and finalize the deal. Then, you get a skilled person to complete the client’s work and deliver it to them.
I hope you understand now that the role of a drop servicer is like that of a middleman. You find the clients, another person completes the client’s work, and you make the profit.
Is Drop Servicing the Same as Drop Shipping?
Many people confuse drop servicing with drop shipping. While the concepts are similar, the execution is quite different. Drop shipping involves delivering products to your customers directly from the supplier or manufacturer without stocking them yourself.
On the other hand, drop servicing is entirely service-based with no physical products involved. So, while the concepts may be similar, they are fundamentally different in execution.
What are the Benefits of Drop Servicing?
The main advantage of the drop-servicing business is that anyone can start it. Why? First, it doesn’t require much investment to start. You can even start with zero investment if you want.
Moreover, even if you don’t have enough skill in the niche you want to drop service, you can still continue this business if you have a basic idea. Since the client’s work is done through outsourcing, niche-based skills are not very necessary. Rather, the most important skills for this business are communication, marketing, and branding.
Another good thing about the drop-servicing business is that you will never feel burnt out or demotivated due to work pressure. Since someone else will complete the client’s order, you won’t have to take the stress of completing it yourself. You won’t have to prioritize work over your personal life due to extra pressure. This will allow you to stay mostly tension-free. The extra time you get can be used for self-development or marketing your business.
Most importantly, with drop servicing, you can make much more profit with minimal effort. So, the decision is yours – do you want to be a freelancer handling everything on your own, or do you want to smartly engage in drop servicing?
Conditions for Success in Drop Servicing
Every business has some crucial factors that need to be fulfilled to be successful, and drop servicing is no exception. If you want to generate profit from this business model, you must first ensure that every client receives the same service from you. If the service varies from client to client, you won’t gain much advantage through drop servicing.
It’s essential to remember that Client A should receive the exact same service as Client B. Besides, to make your drop servicing business successful, you should follow another strategy: keep your pricing a bit lower at the beginning. You might wonder why I’m saying this when I usually advocate charging what you deserve.
Drop servicing works a bit differently. If you can earn clients’ trust and increase the number of repeat clients, working just a few hours a week won’t negatively impact your earnings. For this, you need a strong portfolio of work, numerous client reviews, and testimonials. Initially, keeping your pricing slightly lower can be a perfect business strategy for collecting these.
However, keeping the price low doesn’t mean you should work for a pittance. Doing so won’t bring you profit, and it will damage the market. Therefore, conduct some market research first, understand how other freelancers are charging, and then set your business pricing accordingly.
To be successful in drop servicing, you also need to systematize every task in your business. Always remember, that the more systematic a job is, the more perfect it will be. So, regardless of your niche, follow a systematic approach.
Define Your Business Smartly
To achieve a good position in the drop servicing business, you must first define your business clearly. This way, potential clients will get a clear idea about your business and understand what services you offer at what prices.
You might wonder how to define a business. Let me explain. To define your drop-servicing business, you need to select a specific niche first. Just like niche selection is crucial for freelancers, it’s equally important for drop servicing.
While giving importance to your interests and passions, try to select a niche with clearly specified services, so anyone can understand what kind of services are offered in that niche. For example, Facebook marketing, lead generation, and WordPress website design are each a niche. Avoid selecting a niche with too broad a scope because that wouldn’t be considered a true niche.
When selecting a niche, consider whether you can outsource those services. You might find a niche interesting and start a business with it, but later realize you can’t find expert freelancers to outsource the work to. That would render your niche selection pointless. So, be careful from the beginning.
Additionally, when selecting a niche, you’ll identify your target market. Consider whether your potential clients can afford to pay your expected remuneration. Sometimes, you might select a niche, but clients might hesitate to pay what you demand after taking the service. Choose a niche where you can attract high-paying clients.
By selecting a niche this way, your business will become specialized rather than generalized. Always remember, offering one advanced level service is more beneficial than providing several average quality services. Think about it yourself, “Get digital marketing services from us” versus “Boost your business sales with our Facebook ad campaign service.” Presenting your business this way will significantly increase your acceptability.
So, if you want to succeed in drop servicing, be strategic about niche selection. Once you define your niche, it will be clear which client problems or demands your service will solve. Clients who need exactly that service will trust you and come to you.
You also need to keep another aspect in mind. Choose a niche that targets a problem or demand that can’t be solved with just one service. Ensure you can offer multiple services to a single client. This will help you generate long-term clients and increase your revenue.
Crafting Perfect Offers
Creating offers that don’t just attract but also convert potential clients requires finesse and strategy. As a freelancer venturing into drop servicing, mastering the art of offer creation is essential.
Observing Supermarkets: A Lesson in Offer Preference: A visit to various supermarkets reveals a common trend: combo offers are highly preferred. Customers perceive combo offers as better value for money compared to individual items. Understanding this consumer psychology is crucial in your drop servicing business.
Solution-Oriented Offers: When crafting offers for your business, strive to create solutions that address all potential client problems. Ensure that clients not only see your service as the solution but also believe that your pricing is fair.
Maximizing ROI with Strategic Drafting: Before finalizing your amazing offers in the drop servicing business, draft ones with a significantly high return on investment. By doing so, you’ll reap greater profits from the service delivery than the investment required.
Uniqueness in Offers: Maintaining uniqueness in your offers is paramount. Make sure that potential clients see extra value in choosing your service over others, offering something they won’t find elsewhere.
Building Trust through Offers: Customers trust a business whose offers are believable. Ensure your offers are realistic and achievable, or else gaining the trust of clients becomes challenging.
Pricing Strategy: A Critical Component: While pricing often depends on competitors, setting the right price for your offer packages involves considering outsourcing costs and your total investment in the business. Set your profit margin accordingly.
Profit Margin in Drop Servicing: Your profit margin in drop servicing depends entirely on you. However, aiming for around 50% profit margin is feasible and lucrative in this business.
Creating an Attractive Business Landing Page
Introduction to the Era of Competition
In today’s competitive era, the online earning sector has seen unprecedented competition. With everyone aware of the profitability of this sector, everyone is striving to make their mark. Therefore, if you think that simply publishing a paragraph describing your business in a simple way on a website will be enough to attract clients, then you are mistaken. You need to step up to an advanced level and put in more effort.
The Vital Aspects of Drop Servicing Business: Landing Page
A vital aspect of the drop-servicing business is the landing page. The landing page is where potential clients decide whether to avail of your services after visiting. Therefore, creating this landing page will require some time. Although there are many AI tools like ChatGPT available today that can make it easier for you, everyone needs to keep some basic things in mind. If you use AI tools, you can achieve even better results.
Key Elements to Include on a Landing Page
Many people want to know what elements to include on a landing page. In my opinion, the first thing you need is a headline. The headline should be such that in just a few words, you can convey the motivation behind your service and how it can be beneficial for your clients. Try to use catchy and trendy words here to attract clients more easily.
Understanding Your Target Clients
Always remember, if a potential client visits your landing page and cannot relate to it at all, they will never come to you for service. Therefore, another important element of the landing page is to address the problems faced by your target clients. Try to understand what problems your niche clients face. Here, there should not be any long paragraphs; rather, you should use bullet points. This will ensure that everyone who visits your website can relate to some situation and feel motivated to avail of your service.
Solution Without Problem Is No Benefit
It goes without saying that mentioning the problems on the landing page without providing solutions will not be beneficial. Therefore, after mentioning the problems, you need to provide solutions. Mention the benefits of your service through bullet points, highlight any extra offers you provide compared to others, and emphasize how unique you are compared to other service providers.
Testimonials: Building Trust
Client testimonials cannot be overlooked in any way. When your drop servicing business is brand new, if you cannot gain trust, no matter how good the quality of your service is, no one will want to avail of it. Therefore, include testimonials from previous clients after mentioning the service packages. There are various ways to share testimonials, but the most reliable one, in my opinion, is LinkedIn recommendations.
Call to Action
At the very end of the landing page, include a call-to-action button. A call-to-action button works as a final push for potential clients to take action. If there is a call-to-action button, potential clients will feel an interest in availing your service. They will think, “Okay, let’s try the service once!” So, it must be added.
In conclusion, creating an easily navigable landing page is crucial. If you can create a good business landing page, then I can guarantee that no one can stop your drop-servicing business from being successful.
Strengthening Your Business’s Social Media Presence
Leveraging Social Media for Client Generation
Social media has become an incredibly powerful platform for generating clients. To position your drop-servicing business effectively, you need to enhance your social media presence. Platforms like Facebook, Instagram, Twitter, and LinkedIn should reflect your business from profile pictures to posts. Everything must represent your business accurately.
Maintaining a Professional Presence
A crucial point to mention here is the importance of professionalism. Many people share informal pictures or irrelevant posts on their business pages, thinking it will increase reach and engagement. This is a mistake. Such posts can prevent first-time visitors from fully trusting you. When your drop servicing business’s social media accounts are new, share posts strictly related to your services. This will ensure there’s no chance of your business image being compromised.
Learning Social Media Marketing
To enhance your business’s social media presence, you need to learn social media marketing. The main benefit of this is that you’ll be able to do exactly what’s necessary to attract your target audience. You can also hire someone else for your business’s marketing, but make sure your concepts are clear.
Sharing Helpful Content
Another powerful hack to boost your business’s social media presence is sharing helpful content. Always remember, people will only feel motivated to avail your services when you can offer them some benefit. Additionally, offering beneficial content helps you build a loyal audience base, from which you can find future clients for your business.
Types of Content to Share
The type of content you share depends entirely on your preferences and skills. If you enjoy writing, you can create a blog website where you share helpful information with clients. If you are comfortable in front of the camera and enjoy interacting through videos, you can post videos on YouTube or Facebook. These videos could be tutorials or tips related to your services.
Additionally, if you are confident in your skills, you can arrange a small free webinar where you listen to the problems faced by your audience and try to provide solutions accordingly.
Content That Benefits Potential Clients
In summary, whatever form your content takes, ensure it benefits your potential clients. This focus will create opportunities for client generation for your business.
How to Generate Clients?
Generating clients is the most crucial step for any business. Whether your business is small or large, you always want to ensure you never run out of clients, right? One common mistake people make when starting a drop servicing business is believing that if their service quality is good, clients will come on their own.
This is not true. Think about it—when your business is new, no one knows about you. If you don’t actively sell your services to them, why would they come to you? Therefore, you need to take the first step in client generation. You need to start client hunting.
Identifying Potential Clients
First, you need to identify who your potential clients are. Otherwise, you might approach many people randomly, but none will respond positively. When researching clients, first understand the exact problems they are facing and their expectations of solutions, so you can determine if their problems align with your services.
Next, assess if you can help them solve these problems and meet their expectations through your drop servicing business. This understanding is critical. If you can’t meet the potential clients’ expectations, you won’t be able to provide them with good service, which will ultimately harm your business image.
Additionally, research whether the potential clients have the necessary budget to solve their problems and if they are looking for immediate solutions. If the answers to both questions are yes, then you can consider them as your potential clients.
Reaching Out to Clients
Now, you might be wondering how to reach out to clients. For this, you need to use outbound marketing methods. Outbound marketing involves directly reaching out to potential clients to sell your services.
In my opinion, cold emails are a very effective approach for outbound marketing. Some people find cold emails to be a hassle, thinking that sending emails to strangers will not yield positive responses. However, the reality is, that if you can accurately define potential clients and craft your emails properly, it is possible to get positive responses from cold emails.
This entirely depends on your email crafting skills. Besides cold emails, you can also reach out to potential clients through Facebook, Instagram, or LinkedIn inboxes.
Dealing with Responses
When you receive a reply via email or inbox, that’s when your real challenge begins. You need to finalize the deal regarding your service at this stage. I recommend setting up an online meeting, preferably a video call. Many people fear meetings, but based on my experience, I can say that convincing a potential client becomes much easier during a meeting. It allows you to describe the strong points of your service more effectively.
Creating a Professional Presentation
Consider creating a PowerPoint slide about your business. Some key points to include are:
- Highlight the pain points or struggles of your potential clients.
- Explain how your service will solve these problems and help in their betterment.
- Mention your expertise, punctuality, and detail-oriented mentality.
- Include completed projects as proof of your service’s success.
- End with a call to action.
Creating a slide like this will help prove your professionalism to clients. As a result, you’ll soon start generating clients for your business.
The Ultimate Secret to Becoming Successful in Drop Servicing
If you’re into freelancing, you’ve likely faced a common problem when dealing with clients. Despite communicating with clients before starting the work, freelancers often find that clients keep making demands once the work begins.
In most cases, clients expect much more effort than the service they’re paying for. Sometimes, clients even have completely unrealistic expectations. No matter how much you try to explain, they refuse to understand because their demands become their top priority. When clients approach you this way, working with them becomes very difficult. You won’t be satisfied, and the clients won’t be happy with the service quality.
Therefore, if you want to start a drop-servicing business and be successful, the first thing you need to do is set boundaries for your clients’ expectations. The best time to do this is during the initial meeting with the client. Clearly inform them about what you can help them with. For example, if you need two months to help a client grow their business, tell them upfront. Otherwise, the client might think you can grow their business in just seven days.
In other words, clear and transparent communication ensures that clients know what they can and cannot expect from you, leaving no room for misunderstandings and preventing disappointment with the service.
Here’s a small piece of advice: When finalizing a deal with a client, ensure proper paperwork is done. This document should include detailed information about the client, the service package they have chosen, the services included in that package, and the potential outcomes of those services. Make sure both you and the client sign this document. Working formally like this will prevent clients from having unrealistic expectations and allow you to work with them comfortably.
Now, let’s discuss how you can provide services to clients through drop servicing. There are two approaches I want to mention.
- Outsourcing the Service:
Reach out to potential clients using various methods and finalize service deals with them. Then, hire an expert freelancer in that niche to outsource the service and deliver it to the client. The biggest advantage of this business model is that you can continue the business even without having niche-related skills, and you can make a good profit with minimal effort. - Developing Your Skills First:
First, develop your skills in the niche you want to focus on for drop servicing. Then, provide services to a few clients to test how advanced your skills are. Once you are confident in your abilities in that niche, you can hire someone else to outsource the service and deliver it to the clients. This approach requires more effort but offers a significant advantage. Since you will have niche-based skills, your business won’t be entirely dependent on another freelancer’s skills. This means you will have strong control over your business.
By managing clients’ expectations properly, maintaining clear communication, and choosing the right approach to providing services, you can run a successful drop-servicing business.
Are You Losing Focus While Trying to Grow Your Business?
Drop-servicing business, while profitable, can also be risky. Do you know why it’s risky? A small mistake can cause significant damage to your business. Let me explain. As you start getting clients and your business begins to grow, you might notice your task list getting longer. You might think, “Let’s offer an extra service to the client, expand the list of services, or add more elements to the service package.”
You might believe this expansion will benefit your clients more and increase your profit, but this is a big misconception. Continuously adding minor elements to your services will divert your focus from the core problem your business aims to solve for your clients. Eventually, you won’t be able to solve any of your clients’ problems effectively, which can ultimately destroy your business.
If you want to succeed in the drop servicing sector, you must fix one thing in your mind: your business’s purpose is to solve your clients’ major problems with your services. Hence, you should only add elements related to solving these problems in your service package and exclude everything else. This way, clients will gain proper value from your services.
Naturally, you may ask which services should be excluded from your business. To find this answer, you need to get feedback from your clients. Honest feedback from a client can be incredibly powerful for business growth, though many people are unaware of this. Based on my experience, I can guarantee that if you collect feedback from your clients about your services, you will understand which services or tasks are providing them with the expected results and which are not. You can then modify your services accordingly.
Bring Automation to Your Business
We’ve grown up hearing that hard work is essential for success. However, the nature of hard work has changed over time. Nowadays, hard work doesn’t mean working day and night tirelessly; rather, smart hard work is one of the key conditions for success.
A few years ago, freelancers or online business owners had to do all their tasks manually. This not only wasted a lot of time but also made it difficult to manage the tasks efficiently. However, times have changed. Now, there are various automated tools powered by artificial intelligence that help complete business tasks more accurately and in less time.
Many people believe that AI tools are created to replace human tasks and consider them enemies. However, this isn’t the case. If you can use these tools correctly, you can fully automate your drop servicing business.
This will allow you to complete each task perfectly, avoid burnout from work pressure, finish tasks on time, carve out personal time, and spend quality time with family and friends. In other words, bringing automation into your drop servicing business will help you perfectly balance your work and life.
Personally, I suggest you take advantage of these tools. If you do not want to use these tools, you can hire a virtual assistant according to your budget. By having a virtual assistant handle your necessary daily tasks, not only will the tasks get completed, but you will also have extra time to use for marketing your business.
Take Your Business to the Next Level
I’ve thoroughly clarified the basic concepts of drop servicing business for you. By following the guidelines I’ve shared, you can generate a good number of clients in a short time.
Now, think about this: you’ve defined your niche, identified your target market, and created an attractive landing page, and you’re reaching out to clients and outsourcing their orders for delivery. Essentially, the foundation of your business is already built. But is that the end? Absolutely not. You can bring another level of advancement to your drop-servicing business.
There is an approach that, if followed, allows you to hunt for clients all day long without putting in 24 hours of effort. How, you ask? By creating a video presentation of your service. It’s no secret how much people love watching videos nowadays. People spend hours watching YouTube videos or Facebook reels. By leveraging this preference, you can generate several times more sales for your business.
Everyone makes image or text content, but to stay a step ahead, consider creating video presentations. This gives you a unique selling point over competitors, which will significantly help attract clients to your service.
Now, you might ask if I mean sitting in front of a camera to create these videos. No, you don’t have to show your face to create a video presentation.
You can create a simple PowerPoint presentation. In this presentation, highlight the pain points of your target audience and how they can solve these problems by using your service. Don’t forget to mention the strengths and unique points of your service. By creating a video presentation like this and delivering it to potential clients, you’ll see your profit amount multiply in a short time.
Additionally, to grow your drop-servicing business further, you can utilize Facebook ad campaigns. However, let me clarify at the outset that if your business doesn’t have a solid foundation, meaning it’s still new, and you are not in a position to invest money in ad campaigns, then it doesn’t make sense to run them with a nominal budget. Getting the best results from ad campaigns takes considerable time. So, unless you have the financial capacity or the mentality to make a good investment, it’s advisable not to pursue this.
For those who decide to run ad campaigns, make sure to put proper effort into ensuring the quality of your ads. Especially, make sure the ad headline, text, and creative image are eye-catching to your target audience. And yes, conduct thorough research on who your target audience is. Because if you don’t know who your target audience is, no matter how many campaigns you run, you will never get the expected output.
Hacks for Increasing Business Growth
The ultimate goal of a drop-servicing business is to create a stable and secure business. For this reason, you must always work to move from your current position to a better one.
Now, the question is, how can business growth be increased? The process of increasing business growth must start from the initial stage. When you find out the pain points of your target audience, try to pick problems that will make the client come back to you repeatedly for services. If the problems you find have one-time solutions, you won’t be able to make much profit.
The client will come to you once, you’ll offer the service, and your deal will be permanently closed. This is not the purpose of drop servicing. Instead, if you can generate repeat clients from this business, it will increase both the growth and stability of your business. So, make sure to keep this in mind.
Client testimonials work very well to increase the growth of a drop-servicing business. For example, if you approach clients using your communication skills, you might convince 2 out of 10 people to take your service. But if you show these ten people testimonials from your previous clients, where they mention the significant benefits they received from your service, you might be able to convince 5 out of 10 people to take your service.
Client testimonials are such powerful elements. They enhance your credibility and prove your skills and capabilities to clients. So, whenever you work with a client, don’t forget to collect a testimonial from them.
Additionally, you can grow your business through referrals. When you work with someone, you can request them to refer you to others if they like your service. You can also do referral work among your relatives or friends. Moreover, you can partner with those who are not your direct competitors. By collaborating in this way and offering services, both parties will profit.
Final Words
In my opinion, the biggest challenge in any business is persistence. You surely remember when the lockdown was in place during the time of COVID, many people thought starting a new business while sitting quietly at home was a good idea. At that time, the number of business pages on Facebook increased significantly. However, many of those who started businesses at that time couldn’t continue until the end.
Do you know why? Because their goal was not actually to do business. They wanted to earn some money, so after a few days, they lost motivation and couldn’t continue the business.
If you have this mindset, you will never be able to do drop servicing business. If you want to enter this business, your mindset must be such that no matter what happens, you will continue this business. Initially, the number of your clients may be low, you may not succeed in marketing campaigns, and you may even incur losses despite investing. These are all parts of business. These things are very natural in the initial stage. If you can be patient during this time and make proper efforts, you will quickly get through this phase.
Again, many people say that even though they are motivated at the beginning of starting a business, their motivation and productivity decrease later. Actually, if you can’t keep yourself motivated and productive, no one else can.
A good way to stay productive is to maintain a to-do list. Write down the tasks that need to be completed each day on this list, mentioning which tasks are slightly more important and which are slightly less. This way, you’ll understand which tasks need to be completed first at the beginning of the day.
Another good thing about maintaining a to-do list is that it helps in time management. Otherwise, it may be seen that a small task takes the whole day, and the important tasks are not completed. At the end of the day, check if you have completed all the tasks on this list.
Now let’s talk about how to motivate yourself. You can create a habit of journaling. Write about your drop servicing business at the beginning in a diary or notebook, why you started this business, and where you want to see yourself. Then write down every day how much progress you have made in this business, along with the date. After writing for a few days, you will understand how much progress you have made. Seeing this progress, you will naturally feel more motivated. Besides, learn to celebrate your small wins.
And always remember to keep some time for yourself every day. One thing to always remember. To be successful in the drop servicing business, you have to work hard but never go on working day and night without thinking about yourself. Because your health and mental health are above all. Best wishes to everyone.
Source: ArifNotes
